(Does anyone know where the image reference is from? I love that meme so I when I thought of this post, I figured that would be a good drawing! Share this with your friends to see if they get the reference)
On November 11th I made a pact with myself that I would promote my blog, channel, Instagram, facebook, coloring books, writing, nearly everything I have been working on at home for at least 20 minutes a day for a whole year. Not only is this a great challenge for me, but its a way for me to get in the habit of staying on top of my work from home.
I can say that for the last 3 weeks, I have been successful in building a bigger audience and making a little more money in my sales. I still have a long way to go, but I want to go ahead and give you a run down of what I have done and hopefully, if you are trying to find ways to build your business and marketing, then these tips can help. Or maybe they can encourage you to keep moving forward with your business and to know that your hard work will pay off (one day).
First my Instagram grew by over 100 followers. I was tempted to use those apps that allow you to like or follow other people and they do the same with your account. Seemed simple enough. But the thing is with those apps and programs, they aren’t genuine. Nobody actually cares about what you are putting out there or what you are selling. So how are those numbers mattering in any way? They don’t. If you want just numbers, then go for it. I heard it really works and it doesn’t take a whole lot of time. But to make money, you’ll need more than just numbers.
Since my Instagram is artwork and business related, I needed to network like a business, not a machine. I utilized hashtags all related to my artwork. If my drawing had a girl with blue hair, I would use #art #bluehair #blue, etc. Why? Because its all related to my picture in some way and like I have said before, there is an audience for everything out there. Then I would click on the hashtags that I used and go through other people’s post with the same. I would like and comment on pictures I actually liked or I would mention my artwork. I kept doing this and eventually I had people following and liking my posts.
My blog and YouTube grew by 10- 15 followers each in 3 weeks. To me, that’s huge. I applied the same method I did to Instagram to my blog and YouTube channel. Networking on these two platforms take more time and brain power honestly. I don’t like to just click ‘like’ on everything I come across or comment with ‘Nice’ ‘Interesting’ ‘Way to go’, because I want to show that I care about what other people are saying and doing. So honestly, if I don’t have the actual time or energy to invest into reading blogs and watching videos, then I just stick with Instagram.
Growing a good audience on a blog or a YouTube channel is really competitive now a days. Literally anyone that has a computer can do either of these two and post whatever they like. I make art videos and you know how many other artists are out there that are doing the exact same thing? A lot. So many great artists and we are all fighting to share our work with everyone. Same thing with a blog. Anyone can just write about how they feel on the internet and click post. But how does that relate to an audience? Who are you targeting? What’s the purpose of your videos and posts? These are important aspects of using these two platforms and will help you figure who to go for to network.
My Twitter feed has not done that well. I have gotten about 10 followers on there, but there isn’t a lot of interaction. I have the numbers but not so much the communication. Which is okay. I am not that active on there unless something is shared from another site or media outlet. If that were my only form of networking, I’d be a little discouraged. So for now, I can handle just the numbers until I find a way to work in networking on Twitter.
So I had to choose what I actually wanted for my business. Is it easier to work my blog? My YouTube Channel? A social media outlet? Should I network more than one? What kind I realistically do to manage my time? These are all questions I asked myself when I set my ‘year of networking’ goal. They weren’t easy and I had to do a bit of thinking to really get a feel of what I needed and I had to come up with a good plan to start with.
I hope you see what I have been doing to make more of an impression with my business and maybe these simple tips can help you also. I am not a professional marketer. Even if my husband is a natural born networker and can literally talk to anyone about anything, I am not good at it. And asking him to take on a third job of networking for me, isn’t on my agenda. This post is just about what I have been doing on my own and how/if it has helped me. If you have any special tricks you do, share them with in the comments below!
Happy Small Business Saturday!
Fun For Hours coloring book- for those who enjoy a challenge for their coloring! https://smile.amazon.com/Fun-Hours-Madelyn-Janelle/dp/0997885211/ref=sr_1_1?ie=UTF8&qid=1478490732&sr=8-1&keywords=fun+for+hours
Stressed Out! – For those who need to let out some anger without the profanity! https://smile.amazon.com/Stressed-Out-swear-phrases-profanity/dp/099788522X/ref=sr_1_1?ie=UTF8&qid=1478490861&sr=8-1&keywords=stressed+out+madelyn+janelle